Reducing VS Offsetting Carbon Footprint
Carbon offsetting = balancing out your carbon emissions by paying for equal carbon dioxide reductions somewhere else!
Example: helping fund a reforestation or renewable energy project
Reducing carbon emissions = scaling back how many emissions you produce in the first place.
example: switching to a local ingredient supplier to reduce the distance the materials need to travel!
A brand being “carbon neutral” often means that they offset their emissions (which is great!). our goal is to reduce our emissions and offset what we can’t reduce.
Runa's three phase approach to reducing our carbon footprint:
We have identified three phases that we will be working through to establish our course of action and sustainability goals:
Phase 1 (current phase): Researching and measuring what our current impact is at the product and company level
Phase 2: Offsetting current emissions and identifying opportunities for reduction. Our goal is to reduce what we can and offset what we can’t when it comes to our carbon footprint.
Phase 3: Creating annual tangible action steps for reduction that are communicated publicly.