Beauty as an industry, has been built on a whole lot of ugly. We're here to turn it all around with uncomplicated, potent, pleasure-filled beauty essentials that refuse to play by the current standards. We're guided by ethics, not profits. We strive for effective, sustainably sourced natural ingredients back by science, guided by radically ethical practices.
It's an approach that not only does right by our skin—a thing of nature itself—but our fellow humans, and our cherished environment.
Our uncompromising standards mean we’re committed to being as true to you as we are to ourselves. All of our products are conscientiously formulated and produced using only the highest quality raw materials. We carefully select and work closely with our suppliers, so we’re able to ensure the maximum potency and freshness of our ingredients while remaining faithful to ethical, sustainable, and fair-trade practices.
Our devotion to thoughtfully crafting them has cultivated a vibrant and diverse community, where each individual is respected and beauty is expressed and embraced in all its forms. Together, our products and this community represent our sincerest attempt to honor nature, and honor your individual beauty.
With every effective product we design and formulate, we put sustainability at the core of our foundation.
Vegan friendly. Cruelty-free.
All products are made in Indonesia.